カナダ・バンクーバーを拠点にグローバルな展開を見せるENDEAVOR SNOWBOARDに、ノルウェーのライダー、PETTER BAKKEN KRISTIANSEN が加わった。


Endeavor’s Dedication To Artists Is A Perfect Fit For Norwegian Snowboarder And Artist

Petter Bakken Kristiansen has signed with Endeavor Snowboards. The Norwegian snowboarder brings broad expertise to the group – from hitting huge park tables and backcountry jumps, to crushing street rails, Petter is the perfect addition to the progressive Endeavor team.

"Petter joins friends and fellow Scandinavian shredders Torgeir Berre and Kareem El Rafie on our team. Kareem and Petter will be rolling around Scandinavia and Europe throughout the fall and winter filming for various projects. They will also be counting down the days until Torgeir is ready to return to the mountains,” says Max Jenke, Endeavor’s Managing Director. “Petter’s style is sick and I’m hyped to have him part of the Endeavor family.”

Petter was nominated “Rookie Of The Year” in 2009 by the Norwegian Snowboard Federation and filmed with Torgeir Berre and Kareem El Rafie in "They Came From," by Factor Films. He and Torgeir also spent last winter filming with Ducksjen for their upcoming release this fall. He is also working with Process Films on a two year project, releasing Fall 2011.

I chose to ride with Endeavor because the brand is down-to-earth and the people there used to be pro riders,” says Petter. “I had an immediate connection, both on a snowboarding level and on a personal level. I’m an artist as well as a rider, so it’s kind of a hand-in-hand situation due to Endeavor’s dedication to bringing art to snowboards.”

Togeir Berre recommended Petter to Endeavor and is confident Petter’s solid style and support from the Canadian rider-focused snowboard company will get the rookie the recognition he deserves.

The Endeavor Snowboards International pro team consists of Kale Stephens, Kevin Griffin, Kareem El Rafie, Johnny Lyall, Torgeir Berre and Petter Bakken Kristiansen.

Watch Timelapse of Petter making art:

en-deav-or: v. try hard to do or achieve something. / n. an attempt to achieve a goal / earnest and industrious effort, esp. when sustained over a period of time.

Endeavor Snowboard Design is a Canadian snowboard company based in Vancouver, British Columbia. It was founded in 2002 by pro rider Max Jenke and Transworld Magazine staff photographer Scott Serfas with the mission of making the best snowboards in the world.  For the past eight years, Endeavor has been dedicated to bringing art to snowboard design, working with top artists from all over the world. Snowboarders making snowboards for snowboarders.