DC本当の名前の由来は?

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DC。スノーボーダーなら知らない人がいない、というくらい有名なブランドだ。しかし、その一方で本当の名前の由来を知らない人が多いようだ。

本当の名前の由来を知っていたかな?

ダニー・ウェイとコリン・マッケイを中心に作られたシューズということで、その頭文字を取ってDCと言われ続けていたが、実はそうではない。ブランド名は、原点となったアパレルブランドのDroors Clothing Shoesに由来しているのだ。

DCから来た正式なリリースの年表は、以下のようになっている。

1993年、ケン・ブロックとデイモン・ウェイによって創設された、高機能スケートボーディングシューズのリーディングブランドです。
世界的プロスケーターのダニー・ウェイ(デイモン・ウェイの実弟)らのアドバイスのもと開発されたDCのスケートボーディングシューズは、機能性とスタイルを兼ね備えた斬新なデザインで、後のスポーツシューズ・スニーカー界に大きな影響を与えました。
1997年には初めてスノーボードブーツを生産。現在ではスケートボード、スノーボードのみならず、BMX、ラリー、モトクロスなど多くのアクションスポーツをサポートしています。
ブランド名は、原点となったアパレルブランド【Droors】に由来しています(Droors Clothing Shoesの略)

以前、DCの歩みを記す内容を紹介したが、英語の原文が来たので、改めてご紹介しよう。

DC History  Timeline

• 1990:
Ken Block meets Damon Way in a class at a local community college. The two start a clothing brand called Eightball.

• 1991:
Eightball moves from the garage to an office.

• 1992:
Building on Eightball’s success, Ken and Damon launch Droors clothing line. Eightball produces snowboarding’s first ever “snow jean” (baggy, water-resistant nylon jeans), based on a pattern of highly successful Eightball jean.

• 1993:
DC launches Blunt magazine; the first issue features Del the Funky Homosapien on the cover and includes the infamous “How to Clip Tickets” article.
Also, Block partners with Damon, Damon’s brother pro skateboarder Danny Way, and the Plan B skateboards owner/founder Mike Ternasky to launch Type A snowboards. Type A is distributed from Eightball/Droors HQ. Block designs Type A’s logo.
Eightball outerwear premieres at SIA (Ski Industry Association) trade show.
Circus Distribution formed to house Eightball, Droors, Blunt and Type A. Block and Way considers making shoes. Circus makes samples to test the waters. Potential names include Droors Shoes and DC Shoes, for Droors Clothing Shoes.

• 1994:
The Eightball brand is phased out and Dub Outerwear is born. Block, who really likes hip-hop, sees an opportunity for Dub to reflect that style of gear in snowboarding.  Among its innovations, Dub is the first outerwear company in snowboarding to use hand gaiters on its jackets. Dub’s first ad appears in the October TransWorld SNOWboarding. The team is made up of Daniel Peterka, Russell Winfield, Ian Ruhter, Nathan Yant and Gabe Crane.
DC Shoes hits the skateboarding market: the very first Danny Way signature model shoes ship, joined shortly thereafter by Colin McKay’s first signature model. First DC Shoes ad, featuring Danny Way, runs in February 95 TransWorld SKATEboarding.

• 1995:
Blunt is sold to World Industries. World Industries later sells the magazine to Larry Flint Publications. After just a few issues, LFP eliminates the publication due to the content because they intended it to be a tame “ski” type of magazine. Blunt just wasn’t that.
The DC team gains its third and fourth team members: Rob Dyrdek and Rudy Johnson.

• 1996:
The DC team doubles to eight with the addition of Huf, Carl Shipman, Scott Johnston and Caine Gayle.

• 1997:
DC’s first Super Tour hits Europe, and visits Stockholm, Amsterdam, and Frankfurt.
Work begins on what would be DC’s first snowboard boot, the Serum.
DC establishes a snow team and prepares first catalog for winter 1998 season. The first DC snow team included Nate Cole, Gabe Crane, Bjorn Leines, JP Walker and Devun Walsh.
The DC motocross team is also established, and includes Jeff Emig and Ryan Hughes.
The DC surf team is formed, and consists of Shane Dorian and Bruce and Andy Irons.

• 1997:
Danny Way engineers the first Super Ramp and sets a new world record for highest air. Josh Kalis joins the team.
In order to better focus on DC, Block and Way sell Dub and Droors to Diaxis, a holding company owned in part by World Industries magnate Steve Rocco.

• 1998:
DC introduces PAL AB2000, a revolutionary hybrid of polyurethane-coated leather that flexes like leather but is durable like rubber.
The name Circus Distribution is dropped in favor of DC Shoes, Inc.
Blunt, Snowboarder and TransWorld SNOW run first DC snowboard team ad. The first DC snow boot line is released, and consists of the Serum, the Cortex and the Lupine.

• 1999:
AVE and Stevie Williams join the DC skate squad.

• 2000:
The first Stevie Williams pro model shoe is released.
The DC BMX team is assembled, and consists of Jerry Bagley, Robbie Morales, Robbie Miranda, Neal Wood, Chris Doyle, Chad Kagy, and Colin Winkelmann. By the end of 2000, Dave Mirra has joined DC.
DC introduces patented air bladder system in its snowboard boots, which helps eliminate heel lift and increases comfort and fit.

• 2002:
The DC Mountain Lab construction is completed.
DC introduces silicone gel “toe jam” pads and Heat Factory foot warmers to snowboard boots.

• 2003: 
The DC Video, three years in the making and highly-anticipated as soon as filming started, was one of the most buzz-generating events in the action sports. The June 19 premiere at Grauman’s Chinese Theatre brought out skateboarding’s celebrities to LA on the red carpet and the retail launch in mid-July translated into stimulated sales at skate shops internationally.
Agents of Change book – story of DC Shoes and its Athletes hits shelves in Spring 2003, bringing the 10-year story of DC to the masses.
DC announces the Rob Dyrdek/DC Skate Plaza Foundation. With the first plaza to be completed in late 2004, the skate plaza foundation has received generous mentions in USA Today, Time Magazine and its progress has been charted in every endemic skateboarding magazine. DC matches funds up to $250,000 per year for each city planning on building a skate plaza.
The Mountain Lab adds a rope tow to its terrain park which has built with jumps and obstacles rivaling that of world-renowned snow resorts. In fact, it was rated one of the top 25 resorts photographed in TransWorld’s Exposure-Meter for 2003. A snow cat is bought, too, to make the obstacles more permanent.
DC launches its first dedicated Girls Line, which continues to have upward momentum in its footwear, apparel and accessories lines and strategically-placed product appears in teen magazines across the globe.

• 2004:
DC premieres the DC Video Deluxe Edition at January ASR, where 1,000 skate industry members in the audience stand to their feet, shower the room with beer and chant Danny’s name after his historic Mega Ramp antics. Danny nails a never been done before frontside heelflip lipslide 80 plus feet in the air on the Rainbow Rail, followed by a BS 270 lipslide and a frontside crooked grind.
DC finds a likeminded partner to further its aims and opens up distribution channels across the globe in Quiksilver, who purchases DC in May 2004. DC, whose sales exceed $150 million wholesale, becomes a part of the Quik family and becomes the only brand in action sports with sales exceeding $1 billion.
In the Motocross arena, DC rider Ricky Carmichael gets his second perfect season in his career and DC adds high profile rider Travis Pastrana to its roster right before summer X Games in LA.
With Guinness Book judges on site, Danny Way earns gold medal in Summer X Games. He also wanted to try to break the world records he set in June of 2003—highest air and longest jump on a skateboard. During warm ups before Big Air on Sunday, Danny shattered his old long jump record of 75 feet, blasting four feet further over the gap to 79 feet.
At Summer X Games overall, 16 DC athletes competed in 11 different competitions with the DC crew bringing home 14 medals, proving what a dominant force the DC team continues to be. Furthermore, in final medal counts of Skateboarding, BMX and Moto events, DC was worn and endorsed by more medalists than any other footwear brand.
DC adds am Devine Calloway to its skate team.
DC adds pro Darrell Stanton to its team, the first pro to join the DC skate team in 6 years.
The girls line gains even more speed in 2004 when DC Shoes brought on female skateboarder and X Games medalist Lyn-z Adams Hawkins as the first rider on the DC girls’ team roster. Lyn-z represents a big move for DC in that she is the first female skateboarder to ride for the brand.
The Mountain Lab hires Chris Gunny Gunnarson to complete a world-class terrain park. He does it by first snowfall of October 2004.
Andy Howell’s highly anticipated shoe hits retail late 2004

• 2005
DC releases Michael Leon’s shoe to retail in January 2005.
DC partners up with Quiksilver for a unique gold sponsorship of Winter X games.
In late February 2005, DC announces the creation of a new category of sport, DC Rally, the first new sports category for DC in six years.
DC sponsors the Gumball 3000 Rally. DC Cofounders Ken Block and Damon Way rally across Europe for the extravagant race and are joined by DC Pro Skateboarder Rob Dyrdek and DC Personality Big Black.
Danny is named “Skateboarder of the Year” in the May 2005 issue of Thrasher Magazine. The 28-page article featured an interview, photos, and a complete list of Danny’s videography.

June 2005
DC pairs up with Arkitip to create the Andre shoe and hipsack – the latest edition to its Artist Projects Series.
On June 11th, the Rob Dyrdek/DC Shoes Skate Plaza Foundation opens its first Skate Plaza in Rob Dyrdek’s hometown Kettering, Ohio. The Grand Opening included the RedBull Hammers vs Bangers contest where skateboarder Chris Cole received a grand prize of $10,000.

July 2005
Danny successfully jumps the Great Wall of China. Danny’s jump is featured in newspapers across the nation including USA Today, as well as in every major skate magazine. Footage of Danny’s jump is also shown on The Daily Show with Jon Stewart.

August 2005
At Summer X Games 11, DC athletes compete in 12 different competitions, taking home 14 medals altogether. Once again, DC is worn and endorsed at the games by more medalists than any other footwear brand.
DC pairs up with Russian artist Ruslan Karablin to create the SSUR shoe as its latest edition in the Artist Projects series.

September 2005
DC releases the DC Mtn.Lab DVD. This is the first snowboarding DVD by DC and features footage from DC riders Travis Parker, Todd Richards, Eddie Wall, Bjorn Leines and special appearances from Renee Renee and Big Black. The DVD premieres at the Egyptian Theatre in Salt Lake City and at the House of Blues during the September ASR Trade Show.

November 2005,
DC collaborates with Transplants and former Blink 182 drummer Travis Barker to create the Trainer Remix, which is Travis’ second shoe design in The Remix Series.

December 2005,
DC releases Groundbreaking, a 20-minute DVD that documents the building of the Kettering, Ohio Skate Plaza. The DVD provides great skate footage as well as resources on how to build a skate plaza.
Ken Block and Travis Pastrana finish 4th and 5th overall in the Rally America Final Standings. Ken Block is awarded the Rookie of the Year award by Rally America.

• 2006
January 2006
DC signs Edwin Delarosa to its Professional BMX Team. Edwin is the first Professional BMXer to be signed in over a year and a half, and is the only strictly street rider on the BMX team.

February 2006
Ry Craike joins the DC Surf Team. Ry is the third professional surfer, to be added onto the current team, and is the first Australian surfer to join the team.

March 2006,
DC opens the doors of its first Flagship store located in the SoHo District of New York City.

April 2006
Danny Way bomb drops off the giant Stratocaster Guitar at the Hard Rock Hotel in Vegas. Danny’s 28-foot bomb drop set a new world record for highest bomb drop on a skateboard.

August 2006
13 DC Athletes competed at X Games 12 in Los Angeles, Calif. DC’s team of athletes took home 13 medals—7 Gold, 4 Silver and 2 Bronze. Considered one of the most action-packed X Games ever, some highlights included Travis Pastrana’s double backflip, Danny Way’s 3 –peat win in the Skateboard Big Air event, and the DC Rally Team finish that took home the Gold and the Bronze at the first-ever X Games rally event.

September 2006
DC organizes the first ever “King of” contest held in New York City. The King of New York consisted skate contests in each of the five boroughs of New York to crown the DC King of New York.

DC and New Era launch 20|94™— a multi-year project of shoe and cap collections. DC and New Era launched the inaugural limited edition 20|94™ pack to celebrate the launch.

October 2006
Rob & Big premieres on MTV. The show chronicles the everyday lives of DC skateboarder Rob Dyrdek and his best friend/roommate/security guard Big Black.

November 2006
DC pairs up with Arkitip and Michael Leon in the creation of the latest edition to DC’s Artist Projects™ series—the Arkleon.

December 2006
Travis Pastrana and Ken Block finish in the 1st and 2nd place positions in the Rally America National Championship. This is only second year both DC Rally Team athletes had raced full time in the rally championship series.

DC releases its 15th Artist Project™ with artist Methamphibian.

• 2007

January 2007
DC signs Lauri Heiskari and Ikka Backstrom to its snow team.
DC announces its plans for a line of Hardgoods that will include snowboards and bindings. Devun Walsh, Lauri Heiskari, Ikka Backstrom and Aaron Biitner sign as DC’s first head to toe snowboarders. DC’s Hardgoods line is set to be released winter 2008 / 2009.

February 2007
DC’s first ever Life Collection hits retail boutiques across the world. Based off the success of DC’s special projects, the Life Collection is a full line of fashion, art and music inspired footwear. The Life Collection also includes the release of retail collaboration that includes both Situationormal and Mighty Healthy.
Brian Wenning’s first pro-model, the Wenning hits retail stores worldwide.

April 2007
DC releases the Pro Spec 1.0—DC’s first rally driving shoe.

May 2007
DC launchess “30 Years of Radness,” a celebration of the past 30 years of BMX, and unveils its P.K. Ripper collaboration with SE Racing. The collaboration includes a limited edition P.K. Ripper bike and the P.K. Gatsby shoe.

June 2007
DC holds the King of Los Angeles skate contest. Based off the success of the King of New York, the second in the “King of” contest will hold skate contests at some of Los Angeles’ best skate spots. The King of Los Angeles will be the first of three “King of” contests scheduled worldwide for 2007. Stops two and three will be held in Barcelona and Sydney.

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